不用現(xiàn)金的英國(guó)音樂祭

    看起來以活力十足而聞名的英國(guó)音樂祭將要推出一款新科技，這代表參加音樂祭的樂迷將完全透過電子方式消費(fèi)，而不是使用現(xiàn)金消費(fèi)。

    凡是購(gòu)買食物飲料、玩騎乘類游戲機(jī)和買T恤，都可以透過一種預(yù)付的腕套來付費(fèi)，它也兼具入場(chǎng)券功能。這款腕套採(cǎi)用無線電頻率識(shí)別系統(tǒng)(RFID)，并且有內(nèi)建式晶片。 音樂祭的主辦單位希望這可以預(yù)防假票流竄，并且收集寶貴的資料以供之后行銷使用。

    其他好處包括：不讓上百萬的現(xiàn)金出現(xiàn)在音樂祭場(chǎng)所裡，因?yàn)檫\(yùn)送和保全的費(fèi)用實(shí)在很高，而這也被認(rèn)為是真正的安全風(fēng)險(xiǎn)；樂迷不再需要為帶錢而煩惱；音樂祭員工的偷竊和欺騙行為將大幅減少；酒吧的服務(wù)速度更快，也可以即時(shí)監(jiān)控庫(kù)存情況；進(jìn)出后臺(tái)和VIP區(qū)域的人員更能有效管理。所有晶片裡的馀款最后都會(huì)匯回持有者的戶頭裡，要不然在音樂祭結(jié)束之后，他們也可以用這些錢買CD，或者在另一場(chǎng)活動(dòng)裡消費(fèi)。 在過去的兩年裡，英國(guó)已經(jīng)小規(guī)模地測(cè)試這種科技。

    研發(fā)這種科技的公司相信明年夏天，所有音樂祭將停止使用現(xiàn)金交易。 該科技將在今年倫敦的無線產(chǎn)品展當(dāng)中亮相，主辦單位希望明年的活動(dòng)可以完全免用現(xiàn)金。 無現(xiàn)金趨勢(shì)在英國(guó)越來越流行，例如某些城市已經(jīng)把儲(chǔ)值卡或類似的系統(tǒng)應(yīng)用在交通運(yùn)輸方面，某些高爾夫球企業(yè)和大學(xué)也跟上這種趨勢(shì)了。

(Technology) Cashless Music Festivals for the UK

It looks like the UK, which is renowned for its vibrant music festival scene, is set to introduce technology that means festival goers will pay for everything electronically rather than using money.

Payments for everything from food and drink to fairground rides and t-shirts are likely to be made through a wristband, pre-loaded with money, which also doubles as the event ticket. The wristbands will use radio frequency identification (RFID) systems, with a microchip embedded. Festival organizers hope this will also help prevent counterfeit tickets and gather valuable information for future marketing.

Other benefits include: removing millions of dollars worth of cash from festival grounds, which is expensive to transport and guard, and is seen as a real security risk; festival goers would no longer have to worry about carrying cash around; theft and fraud by festival staff would be cut considerably; service at bars would be quicker, and stock levels could be monitored in real-time; and entry to backstage or VIP areas could be better controlled. Any money remaining on the card after the event could be transferred back to the holders bank account, or it could be used after the festival for buying a CD or at another event. Trials of the technology have been conducted in the UK on a small scale over the past two years.

The companies behind the technology believe festivals will probably stop using cash by next summer. Technology will be showcased at this years Wireless Festival in London and organizers hope next years event will be entirely cash-free. Cashless activity is becoming more and more prevalent in the UK, such as the use of the Oyster card and similar systems used for transportation in other cities, as well as by businesses including golf clubs and universities.